What Do Customers Crave in Mobile 5G?: A survey spotlights four standout factors

Increasing customer demand coupled with limitations in current fourth-generation (4G) wireless mobile networks and advances toward the next-generation wireless mobile network have all together created a need for us to look at what customers today expect from the upcoming fifth-generation (5G) network. This study was conducted among existing 4G users in the United States, the United Kingdom, Singapore, and Australia. The research was completed in two parts: qualitative and quantitative. The quantitative part was accomplished by performing data collection and selection through surveys and data evaluation by structural equation modeling (SEM) using SMARTPLS.