Retail adoption of Internet of Things: Applying TAM model

the purpose of this paper is to identify variables important to the acceptance and use of Internet of things by retail employees and to recommend management strategies for effective IoT integration in the retail stores. This study aims to extend the basic technology acceptance model (TAM) by analyzing the impact of trust, perceived behavior control and subjective norm on employee's attitude and behavioral intention towards adopting IoT in retail environments. Responses from retail employees were used to measure their perception of IoT in terms of usefulness, Ease of Use, trust, attitude towards IoT adoption, perceived behavior control and subjective norm and behavioral intention.