Automatic discovering success factor relationship entities in articles using named entity recognition

An understanding of success factor relationships in the context of business-to-business where Inter-organizational Relationship (IORs) between organizations is crucial for effective strategic management to accomplish marketing goals. Several studies regarding those success factors and their influences have been conducted and published as articles. We apply the technique of Named Entity Recognition and find a suitable model for extracting the entities of success factors. The appropriate model needs only 60 research abstracts and the performance as high as 0.9 is achievable. Furthermore, we find that there is no significant improvement affected by applying sentence normalization.