Trustworthiness evaluation system in E-Commerce context

Today, E-Commerce has become the largest revenue generation industry, letting seller sell everything from a pen to plane to the customers across the globe. Over an E-commerce platform where user and vendor merely interact with each other, the trust is undeniably the most important factor for users to perform transactions online. But at the same time it can't be assessed directly using some pre-defined metrics. It has to be perceived from various indicators. Trustworthiness is a measure of any system as a whole provides users, service providers and communities, an assurance and advice to select a particular ecommerce platform that helps in minimizing a risk of fraud. In this paper, we are soliciting a feedback evaluation system that will act as a decision support system, which can assist users to measure the trustworthiness and usefulness of the user opinion about a product or a service by evaluating the trust degree.