Reference model for innovative product development in construction: A stages proposal based on comparative analysis

The houses for the low income residential construction sector are one of the most prominent niches in the building construction sector in Brazil. However, the construction process continues to handcraft, which creates many errors and quality problems. To reach greater efficiency, it is necessary to have large-scale production with repeatability, standardization, high productivity and an accurate management system. The final product of the construction is a unique building, not in serial production. What makes it a project management model widely used nowadays is its unique product through a specific design. However, these management models are generic, for all kinds of activities and sectors, and it does not refer to innovation and industrial environment. Meanwhile, the construction industry needs a model for developing its innovative approaches for the best project management practices, relevant management and the peculiarities of the industry. The reference models suggest that the product can develop by dividing into stages. That division is a way to deal with the complex process of development and aims, in addition, to establish control points to ensure increased design efficiency. The purpose of this article is to generate? from the comparison of the models mentioned? a preliminary proposal phase for new reference model for innovation in construction.