A contemporary Chinese returnee entrepreneurship case study

We present a case on how a returnee entrepreneur succeeds in the Chinese high technology chemical material supply market through its understanding of local market and local customers, and through its innovative commercialization process. Innovative factors that may have made a contribution to this successful case are explored. For instance, the entrepreneur's intangible assets due to his training and experiences overseas in high technology knowledge, outstanding strategic operation management skills, and deep customer knowledge including unique sales strategy.