Effectiveness of electronic media in project communication

Electronic media was assessed to identify the most effective means to communicate project information during the Transnet (South African parastatal responsible for rail, port and pipelines) Capital Projects lifecycle. A quantitative study, in the form of a survey questionnaire targeting Transnet Executives, Senior Managers, Specialists and Operational staff based in 4 different locations (Johannesburg, Vryhurd, Ermelo and Richards Bay) was applied as a data collection instrument. The stratified random sampling technique was used to ensure that respondents were fairly selected across positions and geographical locations. Old ways of communication that included email and telephone facilities were perceived to be highly effective in communicating project information to management at Transnet Capital Projects. On the other hand, intranet, videoconferencing, online notice board and facsimile were perceived to be poor in communicating project information to management. Similarly, the email and telephone electronic channels of communication were perceived to be highly effective in sharing project information among project teams. Likewise, the email and telephone electronic modes of communication were also perceived to be highly effective in communicating project information with clients and suppliers. Facsimile was ranked third after the email and telephone when communicating project information with clients and suppliers, though its effectiveness was still perceived to be low. Therefore, in order to effectively communicate Transnet Capital Project information with stakeholders, Transnet leadership should ensure that all its sites (both remote and accessible) have adequate infrastructure to support email and telephone facilities, which are perceived to be relevant and cost effective.