Measurement of viewer sentiment to improve the quality of television and interactive content using adaptive content

This paper describes the proposal and the results obtained by implementing an experimental model to monitor sentiment against adaptive content viewers a live TV program and using interactive television. Initially it makes an introduction to the “Login” (Login Telepacífico, sf) program. With the aim to analyze the television format that uses as experimental base to the aims of this work, immediately afterwards there is done a reference to the concepts of Interactive Television - iTV and Content adaptative in television that they are applied to the characteristics of the program “Login”. From the definitions and analysis one presents the methodological offer applied to the experimental program (“Login”) that will be object of monitoring and valuation of the feeling of the television viewers. Immediately afterwards the methodology and technologies are described used in the obtaining information product of the expressions of feeling published by the television viewers on the social networks Twitter, Facebook and Whatsapp. To further explain the methodology and modeling techniques in text analysis and predictive analysis of the data collected, describing the valuation model viewer the feeling and results against the inclusion of adaptive content. At the end of the article the results of the quality of television content for eight months of tests on the “Login” program showing the results, conclusions and future works of investigation on this proposal is presented.