Evaluation of universities websites in Chennai city, India using analytical hierarchy process

Universities have offered their online academic services to their stakeholders from all over the world through website, in order to gain competitive edge in the universities requirements to maintain the quality of their websites on the basis of different criteria. The major aim of this paper is to evaluate the quality of three universities websites in Chennai city, India through analytical hierarchy process (AHP). Data was collected using online web diagnostic tools for three months period. Each website is then ranked accordingly on the basis of sum total score of each factor. The results suggest that each factor constitutes differently to evaluate the performance of each website.