Extended abstract: Fans as creative mass for user localization and open innovation

In this participatory culture, technology innovation is increasingly driven by fan-based participation, catalyzed by the rapid growth of social media platforms and networked communication. This paper applies a user localization perspective to look at cases of fan participation from South Korea and China on social media platforms. Regarding those emerging fan practices as an alternative model for innovation, the paper hopes to start a conversation on how to nurture fan bases as a creative mass for open innovation.