Launching the Indiana AMBA: learning with, through, and about technology

We present a case study of an innovative, technology-supported approach taken within the Kelley School of Business at Indiana University for the launch of a new Accounting MBA (AMBA) degree. The new program is proactive by treating the pending 150 credit-hour requirement as an opportunity for major technology infusion and competitive differentiation among graduate accounting programs. The purpose of this case study is to describe in detail the process and experience of launching the new AMBA degree which incorporated technology-supported learning from its genesis. The case study demonstrates how vision, partnerships with industry, and a myriad of technology choices enabled the successful launch of the new degree. It provides a detailed roadmap for other institutions who may be planning similar technology-supported learning initiatives.