Implementation of a tracking system based on UWB technology in a retail environment

This paper proposes a tracking system based on Ultra-wideband technology. The system provides the use of several Ultra-Wide Band (UWB) antennas properly positioned inside a predetermined area and powered battery tags free to move inside the area. This system finds wide application in retail field. In fact, through the analysis of the collected tracking data, it allows to derive several information on the shoppers behaviour inside the store. Behaviours that concern flows of walking, most visited areas inside the space dedicated to the shopping and average travel times.