Conceptual Design toward a Visualization System of University's Web Presence: Simple Analysis and System Development Using Twitter

We propose the concept and design of a system for visualization of university's Web presence. Using tweets obtained by university names as search keywords, we analyzed the frequency and specificity of terms to propose five categories for those terms. Moreover, we summarized tweets into classifications of tweets on universities. By way of both term analysis and philological analysis, we propose ten aspects to characterize universities, which are used to define university's Web presence for our proposed system.