Preliminary user experience framework for designing mobile augmented reality technologies

User eXperience (UX) is identified as the characteristics of the designed system, the result of user's internal state, and the context within which the interaction between the system and user occurs. UX is becoming increasingly diverse and well established field especially in the context of its usage. Nevertheless, this field of research lack conceptual and practical frameworks to be followed while designing for emerging technologies like Augmented Reality (AR). This paper presents an early framework for designing and evaluating the UX of Mobile Augmented Reality (MAR) applications. The credibility of this work-in-progress UX frame-work is supported by recent validated research on UX and MAR studies.