A study on the reform orientation of undergraduate curriculum of digital media arts

Objectives of university education is to train the beneficial talents to society, its main target is to cultivate students. Digital media industry is an emerging industry which combined to the visual packaging of digital art and the show effectiveness of digital technology. It digitize a variety of knowledge and generates visualized elements of life, while providing knowledge services via a variety of digital media. Construction of digital media art teaching system in universities that is to cultivate such industry talent. Thus, university curricula should be designed to satisfy the needs of industry and society. According to the characteristics of talents, development needs of industry, and education objectives, this article discusses the reform orientation of undergraduate curriculum of digital media arts. First, based on sustainable and international development, we determine the strategy and reform orientation of digital media arts teaching system. And accordingly we boil up the creative design, digital media, digital technology and network communication as the educational objectives of undergraduate curriculum of digital media arts. Then, we proposed the emphasis field of expertise of digital media arts teaching system. Finally, we summarized the contents of undergraduate curriculum of digital media arts from multiple levels. Results of this paper can provide an effective reform orientation for the undergraduate curriculum of digital media arts.