A discussion on effective development path of commercialized crosstalk performing groups: A case study on Deyunshe

Till this year, Deyunshe, the bellwether in commercialized crosstalk performing industry and also a successful service company, has been operating for twenty years. It has not only made itself a role model among commercialized crosstalk performing groups but also successfully initiated and promoted the commercialization of crosstalk performing industry. On account that Deyunshe is a service company in essence, the development of Deyunshe is not only purely an artistic or cultural phenomenon but also a business phenomenon. However, the number of papers which focus on the management and operation of commercialized crosstalk performing groups is fairly small. By analyzing the successful development of Deyunshe, the present paper comes up with effective development path for commercialized crosstalk performing groups, which aims to promote the healthy development of the industry.