Automotive Electronics In The Car Of The Future: Strategic Alternatives For The Vehicle Manufacturer Motorola, Inc.'s Outlook For The Automotive Electronics Market

Automotive electronics is a rapidly growing market that is likely to contribute significantly to the vehicle's safety and performance. In this transition, automotive electronics is evolving from fairly simple, "hang-on" kinds of products to becoming one of the mainstream disciplines for building the car. This increasing complexity raises important issues for the vehicle manufacturer, including how to retain a span of control with a new and growing set of players in the business. The strategic choices facing the vehicle manu facturer take the question of automotive electronics beyond a mere technology issue to a strategic issue of participation and control