The countermeasure analysis of online to offline model adopted in small and medium-sized enterprises

Faced with the typical problems arising in the procession, in which online to offline model was adopted by small and medium-sized enterprises, this paper presented some solutions from the aspect of enterprise and government policy. On the one hand, the government need regulate macroscopically, create better infrastructure construction of network, set up the flexible finance and taxation policy, build the scientific and normative policies and regulations, for the enterprise which is running O2O mode. On the other hand, the enterprise need transform its consciousness, should seize the opportunity of re-constructing management frame for themselves, must increase the level of network marketing.