Big data analytics for communication service providers

Today, processing huge amount of various data in various forms, incremented on daily basis is no longer challenge for big data systems. The challenge is to get insight from big data analytics so we can get business value out of it. Customer experience is the main driver of changes in a way telecommunication operators are providing services to their customers and perceiving themselves as organization. The main obstacle for delivering good customer experience for telecommunication operators is mainly not identifying individual customer problems on time. The results are longer customer service response periods, badly targeted promotions, campaigns, and services. As a result customer experience is decreasing. The latest discoveries in predictive big data analytics in telecommunication services enable predictions of customer experience in real time by correlating numerous parameters gathered from various network elements and getting better insight into customer's activities and habits. Using holistic approach extended customer session record is created regardless of provided service, whether the customer was watching video, downloading data, or having internet correspondence. Today it is possible to recognize customer behavioral patterns and evaluate their satisfaction with provided services.