An intelligent tool for all-to-all sales on the Internet: Platform for compilation of commercial offers and requests for companies and customers

This paper deals with the issues of building an intelligent sales portal. The portal features include a price comparator, entering of individual offerings and requests for concrete and specific products and services. Product offers can be entered by choosing from predefined product options and specifications, or as new specifications. The paper describes matching of sales for new products, services and used goods. The design philosophy combines the features of product aggregators, advertising and second-hand sale systems and auctions with so-called fair direct offers in both public and anonymous offer and request proceedings. The implementation is designed for both companies presenting their products, services and requests, and ordinary customers and their individual offers and requests. The core system component is the intelligent search and offer/request matching process. The identical product-to-product matching model and searching based on product similarity is described. A model ideal product and most similar offer can be defined. The paper includes a discussion of the issue of working with a large quantity of highly structured data, their pre-processing and effective visualisation. The conclusion outlines the project ambitions in the area of building a European offer and request platform among business and customer clients.