Investigation of the brain activity during browsing websites

This paper describes an investigation of the brain activity during browsing websites. The study was carried out at the University of Žilina in Slovakia. Data, in the form of scan path from eye tracking and signal from Electroencephalograph, were collected and analysed. The researchers found higher brain activity only during decision making processes. During browsing websites there was no clearly increased brain activity. The findings suggested that visual stimuli of website might have had a bearing on the human active thinking, but it could not be clearly identified. The results also supported the notion that the internet users do not read the websites.