Mechanism design of generating the risk communication strategies responding food safety incidents

Risk communication is an important component of food safety analysis framework and the key factor of cultivating public risk perception, linking up with risk evaluation and forming food policies. There has been a lot of literatures to study the choosing basis, influencing factors, and forming processes of risk communication strategies. However, little of them focused on the automatically generating of the strategies. Aims at solving this problem, this paper proposes a mechanism of generating risk communication strategies which is based on the goals of risk communication. Firstly, proposing the innovate structure of risk communication strategies represented of framework and establishing the system of risk communication strategies. Then, based on the system, proposing the model of mechanism of generating risk communication strategies based on goals and stating the model in detail in the example of considering the lowest public opinion as the goal of risk communication. Finally, pointing the possible problems of the mechanism model and further research directions. This paper proposes an intellectualized procedure or method of generating risk communication strategies and provides aids to making the risk communication effective.