Pricing of Wireless Sensor Data on a centralized bundling platform

A marketplace for the sale of sensor data is analysed, where the data collected by a set of Wireless Sensor Networks (WSN) are made available as a bundle to end customers through an intermediary bundling platform. The platform collects a flat fee from end customers and pays WSNs a price growing linearly with the sensing rate. The bundling platform sets both prices, while the other stakeholders act as price takers. A solution maximizing the platform's profit is shown to exist, and a closed form is provided for the pricing strategy to be adopted by the bundling platform. The fee paid by end customers grows linearly with the number of WSNs and the maximum sensing rate, while the price paid to WSNs grows as the two-thirds power of the fee paid to the network provider.