Knowledge Element-Based Competitive Intelligence Analytics Serving for SWOT Situation Assessment

Competitive intelligence is regarded as one of the most important strategic assets for business, which can help firms to evaluate competitive environment, grasp opportunities, gain advantages and cope with disadvantages and crisis. In the era of big data, managers pay more attention on competitive intelligence analysis aiding for business decision-making than ever before. This paper attempts to explore a competitive intelligence analytics method for SWOT situation assessment, which not only solve the division problem of intelligence collection and intelligence service for decision-making, but also make it possible for implicit intelligence mining based on knowledge element. This study is seen as a first attempt to build an operational prototypal system of competitive intelligence analysis based on knowledge element from the perspective of SWOT assessment. Experiment results verified the feasibility and validity of this study.