Who will get benefit from the new taxi fare rate? Discerning the real driving from Taxi GPS data

With an innovation in mobile technology, trend of use mobile device as function to record individual activity is increasing in various fields. In order to determine the taxi meter quality of service in the urban area, we used mobile data to determine cause and fact. Normally, “Taxi Route for Fare-Rate Calculation” and Customer survey. In the first part, we developed an algorithm to calculate taxi fare-rate and compared the benefit between old and new fare-rate. We calculated the Taxi GPS data to determine each trajectory distance then use GIS spatial technique to clean undesired data. Next, a survey to collect data from customer who have experience on using taxi service and get use to their opinion was performed. The result indicate that using taxi new fare rate would increase benefit to taxi driver about 13.16% in average and could earn benefit the most when use new rate in long distance mode. Which 55.35% of customers satisfy in an increased fare rate, they also concerned in standard and quality of taxi service. In conclusion, we could contrast the fact and consequences from both side of people and suggest solutions to solve this issue.