TRIZ-PUGH model, new approach for creative problem solving and decision making

The challenge of manufacturing firm today is to maintain competitive advantage in rapid market and customer requirements change environment. Respond to the problems quickly, accurately with breakthrough ideas and make decision from available various alternatives will be crucial. TRIZ-PUGH model which incorporate between TRIZ methodology and Pugh's matrix is created. TRIZ is the systematic methodology for creating unusual alternative solutions to resolve technical contradiction in engineering area and Pugh's matrix aim to logically establish meaningful criteria then deliberately select the best known ideas for efficiently support manufacturing strategies. The application of TRIZ-PUGH model is shared in the case study of solving the problem at selected process in magnetic recording head manufacturing factory.