Research on the Development and Preliminary Application of 12396 New Rural Sci-Tech Service Hotline We Chat Public Platform

To deal with the "last kilometer" problem during the agricultural science and technology information service, based on the requirement analysis, combined with the characteristics of WeChat and WeChat public platform, we analyzed the feasibility and necessity of WeChat used in agricultural information service, and discussed the mode of WeChat used in agricultural information service. To overcome the limitations existing in Tencent WeChat public platform applied in the agricultural information consulting services, java language was used to do further development based on WeChat open interface, and the micro website was established to realize the information transition from PC website to the mobile web site. 12396 WeChat was used to provide agricultural expert consulting services, agriculture information push and self access, and obtained a good preliminary application effect. Finally, the innovation application of WeChat used in agricultural information consulting services and the aspects of WeChat could be expanded in the agricultural information service application were summarized.