Research on LBS Impact on College Students' Travel Experience

This paper explores the impact of LBS usage by the college students on the level of satisfaction of their travel experience. Specifically, it examines how the use of the LBS influences the various aspects of travel experiences such as the willingness to pay for lodging and the willingness to pay for data usage.. This paper uses a questionnaire survey, and data for the survey was analyzed by using SPSS. Findings suggest among all factors that can influence the tourist experience, willingness to pay relevant fees for accommodation, willingness to pay for the use of LBS service, the difficulty of obtaining information about the scenic route and the difficulty to get information about attractions guide are the four most significant factors.