Logistical synergistic capability and its mediating effects on market orientation-performance a conceptual framework

Under Chinese business transformation and logistics outsourcing context, the importance of market orientation and synergistic collaboration are highlighted. Market orientation facilitates firm performance, but how to achieve it becomes a dilemma for firms and research scholars. Particularly with the increasing market competition, business transformation pressure and development of logistics outsourcing, more and more companies achieve market-oriented goals with logistics companies. Based on two cases study and resource-based theory and synergy theory, this paper constructs measurement of logistical synergistic capability and proposes a conceptual framework of its mediating effect on the relationship between market orientation and performance.