Mining the social web to analyze the impact of social media on socialization

Socialization refers to the lifelong process of inheriting and disseminating norms, customs and ideologies, providing an individual with the skills and habits necessary for participating within his or her own society. The process of socialization is operative not only in childhood but throughout life. Traditional agents of socialization include family, age mates, teachers and mass media. But now-a-days, in a world dominated by technology, social media also play a vital role in socialization. Social media drastically change the Internet and public relations landscape for everyone with Internet-access and a desire to friend, tweet and update a status. Billions of people are now creating and sharing massive amounts of data with one another. Disappearing barriers with a view to producing information and interacting with other people, social media have started the Social Data Revolution. These data too contain in capsule form, the premise of our culture, its attitudes and ideologies. The words are always written by someone and these people too join the teachers, the peers, the parents in the socialization process. In this paper, we investigate the role of social media in socialization process by mining the social web.