Room Allocation for Hotel Revenue Management Considering Consumer Choice Behavior

Revenue management has been widely used in hotel management. However, researches do not take customer satisfaction into account. In this paper, utility function is construct based on consumer behavior theory. A consumer discrete choice model is established after that. Variable precision rough set then is employed to reduce the factors that influence consumer choice and to calculate the weights. A model of hotel allocation is established thereafter. Finally, the model is validated by an example, the results show validity of the model.