Mobile Persuasive Technology: a Review on Thai elders health service opportunity

The application of Mobile Persuasive Technology for adjusting health attitudes and behaviors of the elderly is one of the key approaches used to solve problems of personal health care in the elderly. This paper analyzes the situation as well as the appropriateness of the use of such technology in the face of health care issues of the elderly in Thailand. The analysis shows that, currently, the mHealth is implemented with the public mainstream sector mainly and lacks of developmental research on technology for individual/personal healthcare. There is a difference of factors convincing the Thai elderly since they are tied with Collectivist culture more tightly compared to the elderly in other societies. As a result, the challenge of this research is to design the user interfaces, to specify the persuasive domain, as well as to apply suitably with the elderly in Thailand to confront such problems.