Improving multicasting approach in UMTS network

In several new applications of modern wireless networks like weather forecasting, traffic reports, mobile TV, video on demand, etc., same multimedia contents should be delivered to many users located in different geographical areas. The unicast technology is highly inefficient for such applications thus multimedia broadcast/multicast service (MBMS) was defined by third generation partnership project (3GPP) in 2005. Since then various improvements have been incorporated in the later releases by 3GPP, but there still exists a scope of further improvement in it. The present paper proposes algorithms to improve the multimedia multicasting so that the user can easily obtain the type of service it wants and the burden on network get reduced drastically. The MDV approach is implemented and compared in OPNET Modeler 14.5 with other existing approaches like Standard, Single, and Multiple Multimedia Multicasting approach and yielded better results as compared to these approaches.