A business strategy in the lithium-ion battery industry

Recently, modularization has progressed, particularly in the electronics industry and is receiving considerable attention. This development of modularization can be explained using the business architecture concept. Based on architecture-based strategies that add some perspectives from organizational capability and the ability development environment to this concept, many industrial studies have been developed from automobile and electronics industries. This strategic idea includes the perspective of “analytical strategies” in strategic management. However, it may be recognized that actual business operations include activities that relate to the “process”, and this strategic idea includes less perspective of “process”, to be utilized to develop a business strategy from the analytical result. In this paper, citing the lithium-ion battery industry as an example, architecture-based strategies was reconsidered from the strategic management perspective and their relationship was identified. Moreover, a strategic approach that also includes a process perspective was proposed from the result and its validity was examined by making a concrete proposal of a business strategy for Japanese lithium-ion battery manufacturers.