The role of Apriori algorithm for finding the association rules in Data mining

Now a day's Data mining has a lot of e-Commerce applications. The key problem is how to find useful hidden patterns for better business applications in the retail sector. For the solution of these problems, The Apriori algorithm is one of the most popular data mining approach for finding frequent item sets from a transaction dataset and derive association rules. Rules are the discovered knowledge from the data base. Finding frequent item set (item sets with frequency larger than or equal to a user specified minimum support) is not trivial because of its combinatorial explosion. Once frequent item sets are obtained, it is straightforward to generate association rules with confidence larger than or equal to a user specified minimum confidence. The paper illustrating apriori algorithm on simulated database and finds the association rules on different confidence value.