The Super Aged Society : Japan's the KAITEKI Institute studies how to keep the elderly healthy and active

Humankind today is facing an array of challenges?global climate change, the depletion of natural resources, water scarcity, and an aging population, just to name a few. It is more important now than ever for us to address these issues and find solutions to how we and future generations can continue living on this one earth. Business entities, with their influence in society as well as resources far beyond the individual, have great potential to make a difference. We cannot necessarily expect, however, that businesses will relinquish profits for the sake of sustainability and social betterment. What is needed is an innovative form of business in which pursuing sustainability is tied to enhancing corporate value. The approach that Mitsubishi Chemical Holdings Company (MCHC) is taking to realize this is embodied in the concept of ?KAITEKI? [1].