How Coaligned Stakeholder Support Enhances End User's Perceived ERP Performance? The Pivotal Role of ERP Identity

Completely involving end users in ERP projects is more difficult than that in IS development projects. End users possess less cooperation motivations in ERP post-implementation when diversified stakeholder groups strengthen their perceived boundaries with other ERP team members. This study argues that end user's social identity toward the ERP project team (i.e., end user's ERP identity) plays a pivotal role in resolving these issues. Based on social identity theory, we posit end user's ERP identification affects ERP use-related activities and perceived performance impact of ERP due to in group favoritism. According to self-categorization theory, we contend that consistent support from ERP stakeholder groups facilitates high-quality interactions and formation of shared goals between end users and other team members. This study conducted a mail survey to validate the proposed model based on responses from 175 Taiwanese companies that have implemented ERP. The results showed that all the five hypotheses received empirical support. The conclusion and implications are offered.