User Acceptance of Business Intelligence (BI) Application: Technology, Individual Difference, Social Influence, and Situational Constraints

Business intelligence (BI) applications have gained significant attention as a viable option to address the challenges of complex business decisions. While several studies examined key determinants of BI adoption at the organizational level, individual-level factors influencing the adoption of BI applications have received less attention. Drawing upon various theories and adoption literature, this research-in progress study attempts to identify factors that affect an individual's decision to adopt BI application. The initial survey was conducted, and we present preliminary data analysis result.