SocialCycle what can a mobile app do to encourage cycling?

Traffic congestion presents significant environmental, social and economic costs. Encouraging people to cycle and use other forms of alternate transportation is one important aspect of addressing these problems. However, many city councils face significant difficulties in educating citizens and encouraging them to form new habits around these alternate forms of transport. Mobile devices present a great opportunity to effect such positive behavior change. In this paper we discuss the results of a survey aimed at understanding how mobile devices can be used to encourage cycling and/or improve the cycling experience. We use the results of the survey to design and develop a mobile app called SocialCycle, which purpose is to encourage users to start cycling and to increase the number of trips that existing riders take by bicycle.