Adoption of business intelligence: In hotel industry

These days using Business Intelligence systems are widely popular in the world. Global financial crises make every enterprise to organize a new strategy to stay abreast of rapidly changes. Making decision under time pressure, unpredictable market demand, dramatic market changes, competitors and several other factors compel force senior managers to adopt Intelligence systems [1]. The approach of Business Intelligence needs specific considerations, which are examined in this study in detail. The adoption process has closely affected to implementation process and some facts should be concerned carefully. Thus any failed applying procedures may have a source on adoption routine. Although one of the possible course of action is to care about individuals' behavior. In this study theories were developed to emerge a conceptual model. The survey is conducted to find weight and relations between the factors which are affecting the adoption process and the intention to use. Hypotheses were examined in order to investigate the impact of these factors to BI adoption.