Post-crisis era of SMEs management innovation in E-commerce

Nowaday, it is a period of rapid development of information technology. with new technologies and driving force, SMEs can quickly grow in post-crisis era. This article explains status of e-commerce development of SMEs in China and put forward that have five aspects shortages, such as, lack business process support, marketing investment is low, lack of information reprocessing, lack of trust and logistics bottlenecks. Through analysis of the enterprise get the main reason causing the problem and put forward concrete measures from five aspects such as in-depth business carding process, build online brand and take the appropriate network marketing approach, innovative enterprise marketing management, adopt effective anti-phase network fraud measures to enhance consumer confidence in internet marketing, enter into the logistics Alliance platform to improve speed of produce transportation of specific improvement strategy.