Evolution trends in hybrid broadcast broadband TV

The actual issues related to TV services distribution and providing, integration of classical broadcasting and IPTV services towards the concept of the HBB TV, as well as evolution processes in this field, are presented in this paper. The evolution processes are focused on the enhancement of the concept and architecture of the HBB TV, which were defined HBB TV 1.0 by HbbTV forum and published by ETSI in the specification TS 102 796, and subsequently in the supplements specification of HBB TV 1.5. The consortium of FP7 project “HBB-NEXT” orients it's activities to research and development in the area of new concept, architecture and new functionalities of the hybrid broadcast broadband technology. Topics like multimodal identification, multi-factor authentication, identity management, service recommendation and personalisation, as well as trust establishment, are in the scope of the “HBB-Next” FP7 project consortium research activities. The achieved project results and outputs are used for elaboration of contributions which are continuously submitted, by members of the requirements working group of HbbTV and will be used in the definition process of next specification of HbbTV version 2.0. Some aspects of this process will be also presented in the paper.