Extracting and Measuring Quality of Experience Indicators of Social Business

A good quality of experience (QoE) is a critical factor to the success of mobile Internet business for Internet Service Providers (ISPs) and Internet Content Providers (ICPs). Based on the analysis of social applications' communication mechanism on smart phone, we proposed a group of QoE indicators to evaluate the QoE of social business from the user's experience perception perspective. Then, we analyzed the influencing factors further and brought forward the calculation method of these indicators. And on this basis, we discussed how to differentiate social applications' traffic and identify the user's specific behaviors from those traffic. After that, we adopted passive measurement technique to measure this group of indicators on iPhone platform in the actual network environments. The experiments' results show that, this group of indicators can reflect the user's real experience accurately when they use social business.