IT acceptance by nurses in Morocco: Application of Technology Acceptance Model

This communication aims to identify factors influencing Information Technology (IT) acceptance by nurses in Morocco. It is based on the Technology Acceptance Model (TAM) [1] to which “Trust” and “Image”, two additional constructs, where added. The study concerned 250 nurses working in health public and private organizations located in Agadir city. It represents almost 63% of the target population (400 nurses). Results showed that the proposed model explained 44.1% of total variance in the intention to accept IT by nurses. They also revealed that Perceived Usefulness, Attitude and Image influenced significantly the nurses' intention to accept IT. However, influences of Perceived Ease Of Use and Trust on this intention were less significant.