Implementing responsive web design for enhanced web presence

Modern companies, institutions, organizations, individuals, etc. have websites in order to extend their reach to audience or customers. However, it is not sufficient anymore just to have an appearance on web and to be recognized through various web search engines. People are increasingly using smartphones and tablets for accessing the Internet, not just desktop personal computers and notebooks, therefore websites need to be optimized for all these devices in order to provide the best user experience. Responsive web design provides a website with a flexibility to adapt to any of these devices, i.e. their resolutions. The paper presents statistics and predictions of market trends regarding the devices and user experiences in web browsing and m-commerce. Responsive web design is researched, along with its benefits and potential problems.