Using Geo-business Intelligence and Social Integration for Smart Tourism Cultural Heritage Platforms

The Geo-Business Intelligence or Localization Intelligence is a collection of technologies that combines Geographic Information Systems (GIS) and Business Intelligence (BI). Thanks to the application of these technologies to the field of Cultural Heritage it is possible developing Smart Tourism applications to engage travelers with their social networks. In this paper we describe a model architecture for Smart Tourism Systems (STS) tailored for Cultural Heritage and territorial data. The proposed architecture prompts a rethinking of the key paradigms: interactive travel, tourist gaze, hospitality, authenticity and social networking data. This approach can contribute significantly to improve tourism web platforms yielding new business opportunities.