Constructing evaluation-model on the corporate green-marketing through the integrative perspectives

The study attempts to apply the consolidations between the ANP and GRA to systematically and hierarchically evaluate the research issue: “Constructing evaluation-model on the corporate green-marketing through the integrative perspectives” in order distinctively to versify the three potential candidates. In successively, the measured weighted scale of 0.3736 is located at “The g-marketing does positively contribute to a company's profits (GWPCP).” In addition, this study not only provides the direct positive-relation evidence between for the green-marketing and company's profits but also offers the essential research fundament for testifying the common sense of the customers' willing to accept the green-marketing. Nevertheless, there are still a lot of more effective and efficient assessable methodologies not only be used in the increment of the research reliability and validity but also to be utilized in the future direction of the green-marketing field.