Recessive, dominant and direct situation of home products consciousness—Based on the theory of social approval

Based on the theory of social approval, this paper divides the home products consciousness into recessive, dominant and the direct situation. With college students as samples, this paper investigate their three situations of the home products consciousness. Through the statistical analysis and tests, The result shows the relationship between the patriotic emotion of direct situation and domestics preference of dominant situation is not evident; the relationship between the domestics preference of recessive situation and domestics preference of dominant situation is not evident; the relationship between the patriotic emotion of direct situation and domestics preference of recessive situation is negative correlation. Finally, this paper discusses the results of research, and points out the theoretical contributions, limitations of the research and the direction of the research in the future.