Individual investor's perception and decision making — Review

Investment is meant to be giving up of some present benefits for good future pay back. It implies that various decisions namely, nature of the financial product, proportion, allocated money, timing of investment, the class it has been, etc., are important aspects while investing or dis-investing. So these decisions will not only be uniform but logical too. It can be inferred that, an investment decision is a balance between risk and return. The study covers the financial investment products. The financial investment products that are included for the study are: Post office savings scheme, Bank deposits, Mutual fund, Shares, Gold and Real estate. This paper summarizes the results of the literature review of individual investment investor's perception and decision.