Research on the Value of Color TV Product in the Service Transitional Process

Based on the data in TV industry, the present study focuses on the law of color TV products' value from the perspective of value decline rate. An exponential value decline model is adopted in the study. The results show that the value of color TV decreases exponentially. This result is in line with the actual situation of the Chinese color TV market. It reflects the value change rule of Chinese color TV market which is in the service transitional process. The result and corresponding analysis may have important implications for the Chinese TV marketers.